Two-Step Flow Theory for Idiots

One of my many mantras is…
“Do not get upset over which you cannot control.”

STOP and think about that for a second. What do you actually control? Not what you believe you control, but what you know you can actually influence in your favor by your will... The world is changing… We are living this change… Change is never pleasant… The INTERNET gives everyone a voice, and that voice is loud… However, just because something is loud does not make it good or right. Volume is not a measurement of quality and it never was, ever…

“There’s a concept called “two-step flow-theory” and what it says is that there are precious few original thinkers in the world and because most people feel like they have to have an opinion on everything because that's the world that we live in at the moment but very few people can be bothered to do original thought and do the research. People just take on the opinion of whoever their favorite thought leader is…” ~Chris Williamson

We still have our own critical thinking skills, don't we?
We still use LOGIC don’t we?

“Two-Step Flow Theory” essentially suggests that information goes from “influencers” to the masses without much reflection or skepticism. It paints us as passive consumers who are easily swayed by what our so-called “leaders” tell us. Let's be real here. We're not just sheep following the herd. We question, we fact-check, and we don't blindly accept everything that comes our way because someone who appears cool on the INTERNET says so. In today's world, where everyone has access to information at their fingertips, it's time to realize that we're not that easily influenced.

Look at all the binary sentiment lately.
Just define CONTEXT for example…

'Context' – often overlooked… The linchpin of meaningful conversation… Dictionary-defined as the circumstances surrounding a statement, 'context' is your golden ticket in understanding what's really meant. Without it, conversations turn into chaotic word games that go in circles or nowhere at all, but will drive you mad.

  • Sometimes Start Fights…
  • Sometimes End Friendships…
  • Sometimes End Marriages…
  • Sometimes Creates Drama Where None Existed Before…
  • Supposed to Create Logical UNDERSTANDING…

In this first age of social media sensationalism, 'context' often gets buried beneath the pursuit of shock value. The pursuit of hearts, likes, follows, subs, comments, feedback, engagement, and attention. The pursuit of us vs them, good vs evil, right vs wrong, left vs right, zero vs one, gay vs straight, black vs white, man vs woman, Jew vs Muslim, Life vs Death. To engage in meaningful discussions, 'context' must take center stage.

—And It’s Maddening—

In a world where information flows freely, it's crucial to maintain a healthy dose of skepticism. Don’t you think it is about time we give ourselves more credit for being critical thinkers who do not simply follow the lead of self-proclaimed “influencers?”

—If it’s Too Good To Be True it Usually Is—

According to the “Two-Step Flow Theory” the majority of these trendsetters lack original thinking abilities. In today's society, where it is expected to have an opinion on everything, people tend to adopt the viewpoints of their preferred “thought leaders of the week club” instead of engaging in original thought and conducting thorough research themselves.

Truth is a point of view to them, not a real tangible thing.

When someone forms an opinion based on a very limited or small sample of data and makes assumptions to generalize their viewpoint, it's often referred to as “hasty generalization” or “jumping to conclusions.” This is a type of logical fallacy where someone draws a broad conclusion from a limited or unrepresentative set of evidence, which can lead to inaccurate or biased beliefs. It's important to encourage logic, critical thinking, and evidence-based reasoning to avoid falling into this cognitive trap.


Two-Step Flow Theory for Idiots
by David-Angelo Mineo
11/9/2023
1,241 Words